1. You have an innovative product

To get natural traffic, you’ll need to target points that individuals are now looking for. In any case, in case you’re constructing a troublesome organization with an imaginative item, all things considered, nobody is searching for it. 

Recollect the celebrated jest by Henry Ford, “In the event that I had asked individuals what they needed, they would have said quicker ponies.” If Google had existed in those days, individuals would be looking for “how might I make my pony run quicker”, instead of “vehicle.”

In this scenario, it might be better for you to leverage social media PPC to build awareness for your product or service.

2. You’re gearing up for a launch / you have a one-time offer

Are you preparing for a Kickstarter launch or promoting a one-time event? SEO might not be the right strategy.

SEO will take time. Your event might be over before you even start ranking.

In this case, you might want to consider using PPC or other channels like influencer marketing.

3. You’re trying to promote commercial content

As a rule, individuals would prefer not to connection to business content like points of arrival

To rank one in natural inquiry, you’ll need to consider utilizing systems like the Middleman Method. Here’s a movement of how it functions: 

On the off chance that you need results immediately, at that point consider utilizing PPC as you can drive traffic straightforwardly to a presentation page.

4. You’re building a site with the intention to sell

In the event that you wish to sell your site, you should “control” the various in support of yourself. 

How? Utilizing SEO. 

Purchasers love SEO on the grounds that you don’t need to screen the mission effectively. When you rank in Google for your ideal catchphrases, it regularly takes less work to oversee contrasted with PPC. 

One purpose behind this is the endless loop of SEO. 

Positioning in any case implies an ever increasing number of individuals connect to you normally after some time. What’s more, since joins relate with rankings, your rankings wait.

• With PPC, advertisement visual deficiency and scale impacts are available. You need to continually oversee and revive your missions so they don’t break or go old. Also, if the advertisements quit working, the business might pass on for the time being. 
• Not a decent sign for purchasers. 
• Along these lines, in case you’re into the site flipping business, it very well may be better for you to zero in on SEO. 
• Try not to see yourself in any of those situations? At that point run trials to sort out which is better for your business. 
• For this, I’d suggest utilizing The Bullseye Framework. Made by Justin Mares (Founder, Kettle and Fire) and Gabriel Weinberg (CEO and Founder, Duckduckgo), this is a straightforward system that can help you discover a footing channel. 
• Here’s the 3‑step cycle: 
• Conceptualize potential footing channels. Who is your objective client and where would you be able to discover them? For instance, in case you’re selling gems on the web, Pinterest Ads may be a feasible channel. 
• Build little modest tests to decide whether the thought is acceptable. Before you contribute a critical bit of your financial plan into a showcasing channel, ensure it conveys ROI for you. For instance, you should run a little PPC crusade on Pinterest to test in the event that it really drives deals. 
• Twofold down on the best channel. As you’re running concurrent footing tests, one of these channels will arise as a “champ.” (for example gives you the best ROI.) This is the divert you ought to put resources into.