ORM

Online Reputation Management (ORM) refers to the practice of monitoring, influencing, and improving an individual or business’s online presence and reputation. It involves managing online reviews, social media profiles, search engine results, and other digital content to ensure positive perceptions from customers, stakeholders, and the public. ORM strategies can include content creation, review management, addressing negative feedback, and promoting positive content. Effective ORM helps build trust and credibility, mitigating the impact of any negative information, and enhancing a brand’s image. It’s an essential component of digital marketing that helps businesses stay competitive, maintain customer loyalty, and attract new customers by actively shaping how they are perceived online.